Eye-catching posters on central notice boards
At eye level with the target group
Conquering young people for your Master in Health Sciences – that is what the University of Lucerne wants. It wants to offer its target group an exceptional course of study and has chosen the highly frequented notice boards. With its pink posters, the university is always in the field of vision of its target group every year.
In the first phase, Go! Uni-Advertising informs your external team. The external team members are students who study at the respective universities. They receive the client’s posters by post, which they then put up on the notice boards on schedule. In the course of the campaign, the client receives a photo report of the job in progress. With eye-catching posters on the notice boards, the University of Lucerne is close to its target group.