High presence in the Italian city of Pisa
Italian students are in demand
To employ Italian students from the city of Pisa in their company – that was the goal of Fraunhofer, the client of the Campus-Service agency. The experts at Fraunhofer decided to reach their target group in a personal, as well as a classical way. Thanks to the Italian promotion team, a high contact rate was achieved in Pisa. The Fraunhofer message reached the young people directly on the spot. Informative posters, a newsletter and clear Facebook posts by ambassadors further supported the promotion.
Procedure
Through the international network of Go! Uni-Advertising, the campaign ran smoothly. The multi-stage campaign of Campus-Service’s client was carried out on schedule. The message reached the Italian university and its students safely and in a target-oriented manner. The perfect mix of communication measures enthused the students of the university in Pisa.