The proof of the pudding is in the eating

Free refreshment thanks to Lipton

A new, refreshing drink – perfect for young people to cool down after a rigorous day at university. The agency Unilever’s client Lipton launched a new tea on the market. Lipton conquered all students in Switzerland with product samples. The samples were additionally supplemented with a flyer to stay even more in the minds of the target group.

Procedure

Students are open to testing new things and experiencing new things. The agency Unilever drew the attention of Go! Uni-Advertising to the new product of their client Lipton and it was immediately clear which service would come into play for this event: sampling. For sampling campaigns, Go! Uni-Advertising takes care of the smooth process from planning to implementation. The student promotion team of Go! Uni-Advertising enthused Lipton’s target group. The students from French-speaking Switzerland were happy to be able to test such a refreshing product on a hot summer’s day. The reactions were as follows: “it’s fresh, it’s perfect”, “it’s great in this heat”. The German-speaking Swiss also showed great enthusiasm: “Great thing, right after the exam”, “finally a useful promo”.